You don’t see fur adverts much these days (or at least I haven’t come across many) but basically fur advertising hasn’t changed much since this type of ad (above) from the 1960s. Why she’s holding a lit cigarette lighter that close to her flammable fur coat I have no idea…
Anyway, by now you probably know my feelings about vintage fur (conflicted), but I think it’s interesting to see how fur advertising changed over the 20th century. There were always adverts of beautifully dressed ladies looking glamorous in their fur coats (I particuarly love that 1930s one below), but there used to be a lot more realism about fur and where it came from.
There are a lot of elements in these ads which you wouldn’t see today: pictures of the animals the fur comes from, pictures of fur trappers, lots of photos of full pelts with the heads attached and even a special offer where you receive a free leopard pelt when you just order a brochure, astonishing! I guess attitudes were very different then, and people were a lot less sheltered from the reality of where fur came from. This shows in the popularity of wearing a whole fox draped around your neck which to me just isn’t very appealing.
Plus there’s the rather strange ad for a coat which makes you look like Santa. I wonder how popular that one was? I was also quite surprised to see the variety of different furs available, it wasn’t just exotic animals which were prized for their fur, people also had furs made from hamster, dogs and domestic cats. Yuk!
What do you think of these ads?
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