Lingerie advert from French Elle 1967
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Underwear
I Dreamed I Took The Bull By The Horns In My Maidenform Bra
“I Dreamed I Took The Bull By The Horns In My Maidenform Bra” 1960s underwear advertisement for Maidenform bullet bras published in the April 1962 issue of Woman’s Day magazine.
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Clothes from the 1960s: underwear adverts
Underwear underwent a huge change in the sixties, from the cone bras and cinched waists of the 1950s to the shapes and styles we still wear today. For the first time exotic prints and lace were used to make lingerie and there was variety like never before!
Which is your favourite? I like the flower-print Rosy-doll set the best
[6 photos]Marilyn Monroe shows us that tights ARE as sexy as stockings…
Marilyn shows us just how sexy tights can be in this 1950s Christmas pin up photo…
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1950s cone bra
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Vintage Christmas pinup: Clara Bow in her skimpies outside an igloo
A festive pin up photo of 1920s movie star and iconic flapper Clara Bow in her underwear outside an igloo…
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Waist training: a visual history of corsetry
I found myself wondering the other day about waist training and just how corsets and girdles have shaped women and fashions over the last century.
The fashion for different body types has definitely changed with the decades, but what underwear was needed to help women achieve this?
I hope we’re getting to an age where people are free to look the way they want to, but all I have to do is open Vogue and look at the photoshoots and I know that’s not really true. The ‘ideal’ body type at the moment seems to be just as unattainable as ever…
ANYWAY…
Early 20th Century: contort & constrict
At the turn of the 20th century and In the early 1900s the hourglass figure was very popular and this gradually became more and more extreme.
This fashion culminated in contorting underwear such as the S-bend corset (also called the flat-front corset) which pushed the bottom out and the chest up (and must have caused a lot of back pain!).
Above: An S bend or flat fronted corset from 1905. Source. Below: an advert from 1900 showing the change in posture between a traditional and a flat fronted corset. Source
A young Marilyn in a blace lace bra
A late 40s or early 50s pin up photo of Marilyn Monroe posing on the phone in a black lace bra.
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