Lingerie advert from French Elle 1967
Underwear underwent a huge change in the sixties, from the cone bras and cinched waists of the 1950s to the shapes and styles we still wear today. For the first time exotic prints and lace were used to make lingerie and there was variety like never before!
Which is your favourite? I like the flower-print Rosy-doll set the best[6 photos]
I found myself wondering the other day about waist training and just how corsets and girdles have shaped women and fashions over the last century.
The fashion for different body types has definitely changed with the decades, but what underwear was needed to help women achieve this?
I hope we’re getting to an age where people are free to look the way they want to, but all I have to do is open Vogue and look at the photoshoots and I know that’s not really true. The ‘ideal’ body type at the moment seems to be just as unattainable as ever…
At the turn of the 20th century and In the early 1900s the hourglass figure was very popular and this gradually became more and more extreme.
This fashion culminated in contorting underwear such as the S-bend corset (also called the flat-front corset) which pushed the bottom out and the chest up (and must have caused a lot of back pain!).