1940s – We Heart Vintage blog: retro fashion, cinema and photography

1940s Fads: Indoor Sunbathing

The 1940s was a time when no one gave much thought to sunscreen and you could happily chain-smoke cigarettes and

Before the structure and corsetry of the 1950s was the softer silhouette of the 1940s. These photos are from a

Photos taken at the McConnell Air Hostess School which trained air hostesses for TWA in the 1940s. The training included

Curious photos from a Beautiful Legs Contest from 1949. The pictures raise lots of questions in my mind – aside

Marilyn Monroe photographed in February 1947 when she was still a young starlet. At this time she was still called

This photos were taken at a professional photo shoot for a young starlet some time during the 1940s. It’s really

Nose art on airplanes first became popular during WW1 when German airmen (or rather their ground-crews) started painting a mouth

When Gene Tierney married costume designer Oleg Cassini in 1941 she was planning to wear this amazing lace dress, designed

More and more smokers are becoming social pariahs. They have to stand on the street in the rain outside restaurants,

I’ve often wondered how enormous monuments such as Mount Rushmore are created. Having said that, even having seen these photos

If you think you need a steady hand to apply eyeliner, then try drawing straight seams up the backs of

You thought zumba and ashtanga yoga were torture enough in the pursuit of youth and fitness? Be grateful you didn’t

These publicity photos of young 1940s Hollywood starlets seem slightly odd to me. Sure, they all look beautiful and happy

Katharine Hepburn had a good start in Hollywood, moving from the stage to the big screen and getting rave reviews.

As promised when I published my favourite women’s outfits from this year’s Goodwood Revival, here are my pick of the

Ingrid Bergman starred in both the stage play (Joan of Lorraine and the Hollywood movie adaptation of Joan of Arc,

Tomorrow Queen Elizabeth II overtakes Queen Victoria as the longest serving monarch in British History. I was born in the

London was a very different city in 1941. Alongside the landmarks we all recognize there were clear signs of the