Beauty – We Heart Vintage blog: retro fashion, cinema and photography

Miss Lovely Legs 1949

Curious photos from a Beautiful Legs Contest from 1949. The pictures raise lots of questions in my mind – aside

Marilyn Monroe photographed in February 1947 when she was still a young starlet. At this time she was still called

This photos were taken at a professional photo shoot for a young starlet some time during the 1940s. It’s really

You thought zumba and ashtanga yoga were torture enough in the pursuit of youth and fitness? Be grateful you didn’t

It was the lovely Armi Kuusela from Finland who won the first ever Miss Universe contest in 1952*, with Miss

If 2014 was primarily the “Year of the Selfie” (see: just about every showbiz article written that year), it was

So you think Cara Delevingne invented the bold brow? Think again! As with most fashion trends, it’s all been done

I’ve just read that Max Factor have announced Marilyn Monroe as their new ‘global glamour ambassador’. They’ve done this based

I think we’ve all seen the photos of Renée Zellweger’s new face by now. The news hit like a storm

Boy have there been some strange beauty contests over the years! These photos include the contestants for ‘Miss Psywar’ (doesn’t

I came across this photo of Marilyn doing her lipstick from 1948 while I was looking for a photo of

Beauty in the 1940s was a strange mixture of glamour and practicality. Despite harsh rationing and shortages of makeup and

1960s makeup is perhaps one of the most recognizable of the vintage styles of makeup, whether you choose to go

Jean Harlow, the original blonde bombshell, started the trend for bleaching hair in the 1930s. Before this it was very

Beauty throughout the 1940s was dominated by wartime shortages and rationing. Clothing rationing ended in 1949 and soap rationing in

There really was an art to eyebrow shaping back in Hollywood’s Golden Era. When each young actress had their big

A very pretty 1920s advert for Ivory Soap. Never has soap sounded so appealing! Hidden springs of beauty in your

These beautiful photo portraits of all of women photographed in the 1920s and 1930s in Sydney Harbour, Australia. Sadly all