A series of 1940s adverts for fashions by Lynn Lester suggesting a summer wardrobe for June 1947. This summer capsule collection has some wonderful descriptions underneath each item – you just don’t see that any more!
There are some great new fangled fabrics, like “SnoSilk”, and also some unusual clothing styles. I had no idea what ‘cape sleeves’, a ‘jewellery neckline’ and ‘phlange’ sleeves were before I looked at these ads (although perhaps that says more about my fashion ignorance than the ads..?)
The colours of the season also seem to have been: white, aqua, maize, pink, cocoa, beige and ‘kelly’ Anyone know what colour kelly is?![5 photos]
Above: Celanese Beach Breeze dress. Button front to waist, short sleeves, cape yoke collar, contrasting appliqué and embroidery on flared bias skirt. White, aqua, maize and pink.
Above: Three-piece button-together play suit; blouse, shorts and skirt. Dan River Cordspun Chambray in pink and white, blue and white and grey and white stripes.
Above: Cape sleeve two-piece dress of SnoSilk* (*62% pure silk, 38% rayon acetate). Straight skirt with gold-plated buckle at belt. White, aqua, beige, maize and cocoa.
Above: Two-piece summer suit dress of Dan River Coolstripe. Short cuffed sleeves, gold ball buttons, straight skirt slit front and back. Black on white – brown on white
Above: Button front dress of Sno-Silk* (62% pure silk, 38% rayon acetate). Saucy peplum, phlange cap sleeves, gold-plated circle buckle on self belt. White, aqua, beige, kelly, maize and cocoa.
Above: Left: Cut-out embroidery collar blouse of Mallison Crepe. Cap sleeves, button front. Aqua, white, pink and maize. Center: Blouse of Renoir Rayon Jersey, under water pattern. Gathered insert extends shoulder to shoulder. Jewelry neckline, cap sleeves, button back. Green, chamois, pink and aqua backgrounds. Right: Casaha Crepe blouse with short sleeves, jewelry neckline, gold fob to be monogrammed, button back. Maize, aqua, white, pink and grey.
Which one of these outfits is your favourite? I like the ‘Renoir Rayon Jersey’ blouse with gathered insert from shoulder to shoulder and jewelry neckline 🙂
Love these … My sister was 18 when she was doing her own sketches … She will like these … Oh Kelly is green by the way … Think it’s the Irish connection!
ah, I guess that makes sense. I’ve never heard of Kelly being a colour before! Hope your sister likes the pictures!
An absolutely stunning blog you have down here… : D
Thanks Ed, glad you like it! 🙂
It looks like ‘kelly’ is possibly a shade of green (considering the other colour options in the list, it fits) https://en.wikipedia.org/wiki/Kelly_green#Kelly_green
Ah brilliant, thanks Larelle!
I think you’re right, Larelle.
These dresses remind me of Lana Turner in The Postman Always Rings Twice (1946). I like “Cape Sleeve 2 Piece Dress” especially.
I see what you mean, these designs were from 1947 so perhaps they were inspired by her outfits!
I have the two piece striped suit for sale on Etsy!! How exciting to find the ad for it!
That’s fantastic! Can you post a link to it please?
Kelly green: it is a bright green with a lot of yellow undertone.
Thanks, I’ve seen a lot more of it since posthing this article. Vintage has a big learning curve 😉