1940s Cole of California advert

Another beautiful Cole of California advert from the 1940s.  I don’t know why more people don’t wear high-waisted bikinis, if this one is anything to go by they look fabulous! This ad was shown in The Californian, May 1947.

Hearts go overboard when you wear our Cole swimsuit Original… with Matletex to make you perceptibly lovelier. In a variety of swift-drying cotton prints.

Source: Archive.org