cole of california

1940s Cole of California advert

1940s Cole of California advert

Another beautiful Cole of California advert from the 1940s.  I don’t know why more people don’t wear high-waisted bikinis, if this one is anything to go by they look fabulous! This ad was shown in The Californian, May 1947.

Vintage swimwear: Stunning 1940s Cole of California bikini (maybe?)

Vintage swimwear: Stunning 1940s Cole of California bikini (maybe?)

Isn’t this wonderful? The illustration is just gorgeous, but is this the vintage swimwear in this Cole of California advert actually a swimsuit or a bikini? I’m not sure. The text reads:  Streamline – beautiful new backsweep… in a Lastex swimsuit… from Cole’s “Westward to the Sea” beachwear collection.