swimsuit – We Heart Vintage blog: retro fashion, cinema and photography

1950s Swimwear Shoot: the Elegant and the Experimental…

We tend to think of 1950s swimwear as being the height of style and sophistication, and some of it WAS

The sun is shining gloriously here for the first time in, well, what feels like months! Am I too early

Christmas is hurtling towards us now. How many sleeps left? I think it’s 4 but I’m writing this before I’ve

This picture perfectly captures for me the style of the 1930s. I think my glamorous 1930s ideal probably stems from

If I was having my photo taken in wet woolen swimwear I think I’d close my eyes too… I know

Chorus girls from the Theatre Royal on Tamarama Beach, ca. 1938. Photographed by Sam Hood. I’ve never been tempted to

This is something which I’m sure we’ll all find useful in everyday life! This amazing 1950s video shows a young

Beauty contestants at Tri-City Suncoast Festival: St. Petersburg, Florida 1962. Left to right: Tri-City Queen, Rita Mathies; former Tri-City Queen,

A cheerful cherry-print 1950s bikini modelled by Shirley Deas from Florida, 1955. I’m not sure what to make of that

I was lucky enough to be sent a copy of Vintage Swimwear Patterns: Historical Patterns and Techniques this week. It’s

Another beautiful Cole of California advert from the 1940s. I don’t know why more people don’t wear high-waisted bikinis, if

This photo was taken in Panama City, Florida in 1966. The model is Melody May. Fabulous bikini, fabulous view!

A gorgeous collection of 1950s swimsuits, photographed in Florida in 1959. Which is your favourite – I love the red

It’s tipping it down with rain here today and I’m sitting here with a living room full of new garden

Some great 1940s bikinis modelled by the ‘Sarasota Sun-Debs’. The photo was taken at Lido Beach, Florida in January 1949.

These 3 vintage beauties are the winners of a Beauty contest at the Venetian Pool in Coral Gables, Florida in

Some gorgeous 1950s swimsuit models who don’t seem quite sure which camera they should be smiling at… Source and copyright:

Isn’t this wonderful? The illustration is just gorgeous, but is this the vintage swimwear in this Cole of California advert